The first part of my trend hunt began in the West End where I visited Andrea Zittel's 'Smockshop'. Non-commercial artists generate income from selling their designs through the 'Smockshop'. Every smock has the same basic shape however with unique designs using colours, textures and patterns on each.
What I found inspiring about the smocks is that because they all had the basic shape the garments looked customized using pens, inks and textile techniques.
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