Gareth Pugh designs a limited edition Absolut vodka bottle! There is no end to fashion's influence on the world. The soon to be iconic bottle is designed to reflect fashion through it's 12 facets. Inspiration for his design for Absolut came from Pugh’s iconic ‘Stealth’ jacket, from his Autumn 2007 collection, transforming its jutting batwing-style shoulders, as modelled by McColl tonight, into a sheath for the bottle. The 'Stealth' jacket Pugh believes defines his early career.
http://www.metro.co.uk/lifestyle/874029-absolut-mode-edition-brings-style-to-rework-the-infamous-vodka-bottle
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